This Simple Test Will Save You Thousands When Running Ads

My guess is, you’ve been running your ads for a while but you don’t really know the best way to proceed other than just to let them run. 

That’s fine, well it’s not but we’re going to fix that now. We’ll be talking about A/B Split testing, and giving you everything you need to know to get out there, do it, and make a boatload more money. 

Let’s go.

What’s all this about?

To put it simply, A/B Split Testing is creating an ad, duplicating it and then changing 1 variable on each version. To see what your audience responds to.

For example, you could change:

• Subject lines.

• CTAs.

• Headlines.

• Titles.

• Fonts and colors.

• Product images.

• Blog graphics.  

• Body copy.  

• Navigation.  

• Opt-in forms.

• Response Mechanisms.

On paper, it seems like a lot but really, it isn’t.

Give this to a mildly clever orangutan and I guarantee he could pull it off. Providing he can actually log in to your ad account of course, they're not the best at typing you know.

Everyone is overlooking this

Split testing is waaaaayyyy more important than people think, even marketers underestimate how powerful it is. And they are supposed to know what they're doing.

It has the power to completely turn your business around. Especially if you’re in a rut you can’t seem to get out of.

Say your current product page is getting pretty much no results. Why not design another, then run a split test. This way you’ll see what areas need improving to get results. 

The 4 Steps To Success

Let’s go through how to set up your test.

First things first, let’s base this particular example on an ad you’ve been running. 

You’ve had this ad running for a while now but you’ve not really seen any worthwhile results. 

Step 1: What’s your goal? 

This is the most important step because if you don’t have a goal, what are you even doing here?

Maybe you want to reach more people through social media, increase your site traffic, or just get more sales. Whatever it is, it needs to be clear in your mind. 

Step 2: Identify the variables that make the difference

Sit down and take note of each variable that might affect whether someone buys or not.

Could it be the headline? Call to action? You can do this yourself, but there’s a much better way. And all you need is another person. 

Grab your mum, dad, grandma, sister, whoever. The ideal candidate struggles a bit with online interactions. Get them to interact with your ad, see if they can work out how to get to the next step.

This will give you all the answers you need. 

Step 3: Setting up your test.

Take your ad and hit duplicate a couple of times. Now you have your ad versions. 

Then in each, change one of your variables. It will look something like this:

Step 4: Analyse the data:

Let the test run, be patient. Then we collect the data. Say headline 2 out performs number 1. We turn number 1 off and create another version to test against number 2 and so on. 

After a bit of testing, you’ll end up with the ultimate ad set to achieve your goal from step 1.

Set it up like this and you’ll soon see which variables work best.

Go one step further and master the art of split testing and you’ll see incredible results and a much higher return on your ad spend.

ALWAYS BE TESTING.

Talk soon,

Josh De-ville 

BYR Marketing 

Want a tailor made A/B split test which will give you all the data you need to maximize your marketing profit? 

Do this: 

Get in touch with us today and I’ll happily do this for you and discuss it in detail on a call. 

Best part is, there’s no cost and no obligation.

After the call, if you decide that you’d like to work with us, I’ll tell you exactly how that works. If you don’t, that’s also no problem.

At least you’ll have gained some valuable insight on how to maximize your return on ad spend.

No hard closing, No pressure, and definitely no annoying sales tactics.

That’s not how we do things around here.

Sound good? Fill out this form and let’s do this: https://www.byrmarketinguk.com/contact-form